augo was founded in early 2025 by Fabienne and Bruna, two athletes-turned-coaches who experienced firsthand the inefficiencies in the way coaches and athletes work together. Frustrated by the limitations of existing tools, they set out to build a better solution—one designed from the ground up with the needs of endurance coaches in mind.

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Through countless conversations with fellow coaches, they realized their challenges were widely shared. augo is the result of these insights: an All-in-One Coaching Platform that helps endurance coaches work more efficiently, so they can spend less time on manual tasks and more time on what truly matters—the art of coaching.