# augo

> augo is an AI-powered coaching assistant platform for endurance sports. It combines coach-athlete communication, workout data, and session feedback into one unified platform — designed to empower coaches, not replace them.

augo is built for endurance coaches (running, swimming, biking, triathlon) and their athletes. The platform sits alongside existing tools like TrainingPeaks and Garmin/Coros devices, adding centralized communication and intelligent, context-aware insights on top.

**Website:** https://augotraining.com

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## What augo does

Coaches today manage athletes across fragmented tools — messages in WhatsApp, plans in TrainingPeaks, data in Garmin Connect. Context gets lost. Signals get missed. augo solves this by bringing athlete data, session feedback, and communication into a single view with an AI assistant that remembers everything.

**For coaches:**
- Ask questions about any athlete and get instant answers with full context (conversations, session feedback, workout data)
- Surface athletes who need attention based on early warning signs from training data and feedback flags
- Track athlete wellbeing trends over time to catch fatigue, motivation dips, and early injury signals before they become problems
- Start each coaching day with clarity instead of catching up across platforms

**For athletes:**
- One dedicated space for all coach communication and feedback
- Share holistic post-session data: energy levels, pain, fueling choices, how they're feeling — not just watch metrics
- Trends visible to both athlete and coach for early warning and injury prevention

**Integration model:** augo does not replace existing tools. Coaches keep TrainingPeaks for planning; athletes keep their Garmin or Coros devices for tracking. augo connects the ecosystem, centralizes communication, and adds intelligence on top.

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## Core philosophy

augo is built on the belief that AI should serve coaches — not automate them away. Unlike standalone AI coaching apps, augo keeps the human coach at the center. The AI provides insights, context, and attention flags; the coach provides expertise, empathy, and the personal connection that drives athlete success.

Athletes on augo are connected through their coach, not independently. This keeps the coaching relationship intact while removing the operational overhead that gets in the way.

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## Who built augo

augo was founded in late 2024 by Fabi and Bruna — endurance coaches who also worked in tech (business analyst and data scientist). They experienced firsthand how fragmented coaching tools cause important signals to get lost in noise. Andreas Hermann, a computer scientist and triathlete with a CTO background in sportstech, joined as co-founder at the end of 2025.

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## Platform status

- **Beta launch:** November 2025 (select users, App Store and Google Play)
- **General availability:** March 26th 2026
- **Access model:** Released in waves; waitlist members receive priority access and introductory pricing
- **Languages supported:** English, German, Portuguese

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## Data and privacy

augo uses industry-standard encryption. Personal data is never shared with third parties. Users maintain full control over their data.

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## Key concepts and terminology

- **Session feedback:** Post-workout logs athletes submit covering subjective data (energy, pain, fueling, mood) in addition to objective watch data
- **Athlete context:** The full history of an athlete's conversations, feedback, and workout data that the AI assistant uses to answer coach queries
- **Wellbeing trends:** Long-term patterns surfaced from session feedback to identify fatigue, motivation changes, and injury risk
- **Attention flags:** Proactive alerts that surface athletes requiring coach input based on data signals, feedback, or schedule requests
- **Coaching ecosystem:** The combination of tools coaches use — augo sits alongside TrainingPeaks (planning), Garmin/Coros (tracking), and existing messaging apps