One athlete.One coach.One shot at a new PB.
You've trained hard.
You've followed the plans.
You've trusted the data.
And still, you feel stuck.
Plateaus don't happen because you're not trying hard enough. They happen because optimization has limits.
This is where human coaches come in.
Applications close May 31
What is The Human Edge Initiative?
The Human Edge is a performance experiment.
We're selecting one serious marathon runner, someone who has already gone the distance, and pairing them with a world-class human coach for one year of free, high-performance coaching, to maximize the chances of achieving, together, a PB.
- Just real coaching.
- In real conditions.
- With real stakes.
Who This Is For
This isn't for first-timers. It's for one runner who wants to chase their limits and reach breakthrough performance.
Selection criteria
07 / 07
- Experience
- 3+ marathons completed
- Ambition
- Chasing a real PB, not another finisher's medal
- Timeline
- Spring 2027 PB attempt
- History
- Self-coached, on standard plans, or relying on AI
- Coaching
- Have never worked with a human coach
- Signal
- Can feel the ceiling but can't break it
- Mindset
- Ready to document the journey, wins and messy parts
Why This Exists
Performance at the limit is interpreted, not calculated.
Most runners hit a ceiling not because they aren't training hard, but because the hardest calls (when to push, when to back off, when to rebuild) are impossible to make alone.
We underestimate when fatigued, overestimate when fresh, and second-guess in the moments that matter most.
AI optimizes patterns. Plans give structure. Neither replaces what a great coach sees from the outside.
What a human coach does
05 / 05
- Instinct
- Feels when something is off, even when the data looks fine
- Judgment
- Pushes back when your ideas are wrong, backs you when they're right
- Pressure
- Reads pressure, doubt, and instinct
- Uncertainty
- Makes the call when the data won't
- Unseen
- Sees what's not in the data
That's the human edge.
What You Get
A year of coaching, built around one runner.
Head Coach · Great Day For Runners
Brian Boisvert
- 2:44
- Marathon PB
- 18×
- Marathoner
- Level II
- RRCA Certified
- 2×
- 50-mile Ultra
What's included
04 / 04
- Duration
- 12 months of coaching
- Format
- 1:1, personalized to your training
- Cadence
- Direct, ongoing access to Brian
- Story
- Year-long documentary of your progression
Program Value
For the selected athlete
What We're Documenting
Not motivation. Moments.
The choices that change outcomes.
Shot list
05 / 05
- T+00:01When the plan needs to change
- T+00:02When fatigue doesn't match the data
- T+00:03When race strategy becomes critical
- T+00:04When doubt shows up
- T+00:05When instinct overrides optimization
How to Apply
Three steps. One application.
Application
03 / 03
- 01Follow
- 02Comment
Drop "Human Edge" on any series post
That's how we know you want in.
- 03Receive
Get the application in your DMs
We'll send the form with everything you need.
Check your DMs
Human Edge Initiative
Status · Open
Application deadline
May 31
A coach does not guarantee a personal best.
But they change your probability of achieving one.
This initiative exists to show how.
Applicationsare open.
One athlete will be selected.
If you've hit a plateau, this is your chance to go beyond it.
Read more about the program's terms & conditions here.